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‘Material and Fashion: An In-Depth Guide to Jeans and Sustainability’ is an e-book that explores the world of denim, from its humble beginnings to its transformation into an iconic and sustainable fashion item. Perfect for fashion lovers and anyone interested in discovering the technical and innovative side of this timeless fabric, this book offers a comprehensive perspective on the role and evolution of denim in contemporary culture.

Chapters

Introduction to jeans: history and origins of the fabric
This chapter introduces readers to the origins of denim and jeans and traces their evolution and cultural significance. From its origins as workwear to its current status as a fashion staple, it shows how jeans have had a lasting impact on the history of fashion.

Jeans production: from thread to fabric
A look at the jeans manufacturing process, showing each stage of production, from spinning to weaving denim. The different types of denim fabric and their properties are discussed, providing useful information for anyone wishing to better understand the quality and durability of jeans.

The development of denim shops: from factory to retail
In this chapter, readers will discover the history of the jeans shops and iconic brands that have made denim famous around the world. The chapter looks at how these shops have adapted to ever-changing trends and consumer needs, ensuring that denim remains relevant today.

Jeans as fashion: trends and innovations
This chapter traces the evolution of denim styles over the decades, from classic cuts to modern styles. It also looks at modern innovations such as new washes, finishing technologies and customisation options, which make denim a versatile and fashionable garment.

Denim as a sustainable product: environmental impact and sustainability efforts
With the growing emphasis on sustainable development, this chapter explores the environmental issues associated with the production of jeans and the eco-friendly alternatives adopted by many brands. It introduces brands that use sustainable materials and ethical production methods, and shows how jeans can be not only fashionable, but also environmentally friendly.

Jeans of the future: the next step for clothing
The final chapter looks at the future of denim, focusing on future trends and the role of technology in its production and design. It examines the potential impact of technological innovations, such as intelligent denim and advanced manufacturing techniques, on the future of this timeless garment.

Exclusive features

With accessible language and in-depth information, ‘Material and Fashion’ is perfect for students, professionals and fashion enthusiasts looking to expand their knowledge of denim and sustainable fashion. This e-book is a comprehensive, up-to-date guide to one of the world's best-loved garments, designed for those who appreciate both style and sustainability.